Include a discount code and a link to your store in welcome emails to encourage new subscribers to make a purchase. If you recently acquired a lot of new subscribers, then consider creating a customer segment for new subscribers so that you can send them a welcome email. Consider the journey of customers visiting your online store and offer email address collection at key points such as your homepage and at checkout.įor help with adding a newsletter section to your online store, see your theme documentation.Ĭontests and sweepstakes are also great ways to quickly build a subscriber list, but make sure to offer double opt-in so that the customer is aware that they're also signing up for email marketing. With a newsletter signup, you can collect email addresses from your customers and store them in the Email subscribers customer segment on the Customers page in the Shopify admin. To collect customer email addresses from your home page, add a newsletter signup section to your online store. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.Ĭollect customer emails from your home page It also preselects the box for customers with accounts who are in the Email subscribers customer list. This preselects the email marketing sign-up box at the checkout for customers without an account. Optional: check Preselect the sign-up option. This adds a sign-up checkbox to your checkout. In the Email marketing section, check Show a sign-up option at checkout.
You can collect customer emails from the checkout. When an email bounces back due to an issue with an email address, that email address is automatically suppressed from future email sends.
If a subscriber clicks the Unsubscribe link from the email that they receive, or mark an email from you as spam, then they're automatically removed from your subscriber list. Click the Email subscribers segment to show only the customers who have agreed to receive promotional emails. You can then have them receive a confirmation email for subscription by modifying your checkout settings.Īfter a customer accepts marketing from your online store, their email address shows on the Customers page of your Shopify admin. Customers can subscribe to marketing emails by adding their email address to a newsletter sign-up on your online store, or by checking a checkbox in the checkout. When you email people from a list of unsolicited email addresses that you bought, you run the risk of decreasing your open rate and being flagged as spam.įor legal and privacy reasons, make sure that you send promotional emails only to customers who have agreed to receive marketing from your online store. Buying a list of email addresses and adding them to your subscriber list can damage your reputation and have a negative impact on your email deliverability. Send marketing emails only to customers who have opted in to receive email marketing from your business. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales. You can use email marketing to grow your business and build relationships with your customers. We never sell stolen, illegal or compromised accounts.This page was printed on Jun 14, 2022.
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